Here comes Coca-Cola's classic polar bear family again as they work together in this commercial to build a snowman polar bear.
Apparently polar bears enjoy making snowmen in their own likeness. After releasing a seven-minute short film featuring this same polar bear family, Coca-Cola comes back with a more traditional length commercial involving them.
The family of polar bears is seen rolling big balls of snow before the father starts placing one on top of the other. Before long, it is revealed they're making a snowman polar bear. They stand back after making the snowman polar bear, but something is missing. The baby polar bear takes a bottle cap from the Coca-Colas their all drinking and places it on the snowman's face as his nose. He also puts a Coca-Cola bottle in his hand.
What Makes This Trend Stand Out
- Branded Character Ads
- Creating memorable characters to promote products can lead to successful marketing campaigns.
- Personification Marketing
- Personifying animals or objects can help brands evoke emotion and connect with customers.
- Social Media Advertising
- Using cute and shareable ads can help brands increase their online presence and engagement.
Sectors Adopting This
- Beverage Industry
- Brands in the beverage industry can benefit from creating charming characters to represent their products.
- Marketing Industry
- Marketing agencies can utilize personification in their campaigns to add personality to their clients' brands.
- Advertising Industry
- Advertising professionals can create engaging and shareable ads using social media to promote brands and products.
