How do you choose which brand of bathroom tissue to buy at the store? Most of it looks much the same, yet Smartas Toilet Paper packaging would certainly catch anybody's eye. Instead of offering consumers the usual white roll, this company adds color to your typically sterile sanitary items.
The product comes in yellowy-green, teal and a coral-orange. The wrappers make the vivid shades visible and label the sets of three with long gray stickers. This particular neutral tone has a refined quality to it and the text applied is crisp and rounded for a clean and friendly look. The logo that Anagrama included on Smartas Toilet Paper packaging also cheekily references the sneaky name of the product. The notion of a "smart ass" is represented with a roll of TP to form a graduation cap.
What's Driving This Trend
- Colorful Packaging
- Colorful packaging is a trend in the sanitary goods industry, providing an opportunity for brands to differentiate themselves and catch consumers' attention.
- Elevating Mundane Products
- The trend of elevating mundane products, like toilet paper, through innovative packaging and design creates opportunities for disruptive innovation in the consumer goods industry.
- Cheeky Branding
- Cheeky branding, as seen in Smartas Toilet Paper packaging, is a trend that allows companies to inject humor and personality into their products, creating a unique selling point.
Who This Affects Most
- Sanitary Goods
- The sanitary goods industry can explore disruptive innovation opportunities by embracing colorful and creative packaging designs, like Smartas Toilet Paper.
- Consumer Goods
- The consumer goods industry can tap into the trend of elevating mundane products by investing in innovative packaging and design that adds value and enhances the customer experience.
- Packaging Design
- The packaging design industry can take advantage of the trend of cheeky branding by helping brands create unique, attention-grabbing packaging that connects with consumers on a deeper level.
