Recontextualized Crooner Lyrics

'Sh*t Drake Says' Parodies Both the Singer and Viral Videos

No doubt, people are getting tired of all the YouTube videos parodying ‘Sh*t Girls Say,' but before you shun all of its offshoots, be sure to squeeze in this 'Sh*t Drake Says' video.

Rather than simply referencing things Drake has said, 'Sh*t Drake Says' actually uses snippets of this Toronto singer/rapper’s songs completely out of context in order to induce laughs in unlikely scenarios. Whether it’s Drake crossing over someone in a game of basketball and telling his opponent, “Can you see me can you see me get your visine on,” or him sitting in a kitchen solving math problems and asking, “The square root of 69 is 8-something, right?” this outrageous video is sure to have both fans of Drake and of comedy chuckling.

Viral Video Parodies
Opportunity to create parody videos using snippets of popular songs out of context.
Crossing Over Pop Culture
Utilizing pop culture icons like Drake in unexpected scenarios for comedic effect.
Humorous Recontextualization
Taking lyrics or phrases and applying them in unconventional situations for comedic purposes.

Where This Applies

Entertainment
Room for creative content creators to produce innovative parodies and humorous videos.
Social Media
Platform for sharing and promoting viral videos and parodies for a wide audience.
Comedy
Opportunity for comedians and performers to incorporate popular song lyrics into their routines for laughs.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 27%
Activity 12%
Freshness 8%

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