This ad for the new Nissan “Silver†car is so self-loving, it wants you to:
1. Cut
2. Discard magazine.
Wow, now that's what I call attitude, I like that! This ad works well in selling the personality of their “sexy†new car.
The ad was created by advertising agency TBWA/Toronto, Canada with creative direction by Joe Amaral and Pete Ross. The great copy was written by Allan Topol.
Implications - Advertisements that account for the particular personalities their patrons typically have continue to do substantially well. This particular ad is an example of the confident, careless attitude Nissan believes its customers have, thereby making its self-loving personification totally suitable. Companies who create bold ads like this will appeal to their dynamic target audiences who appreciate companies that make a statement.
Why This Trend Is Growing
- Bold Advertising
- Creating bold and confident ads that reflect the personalities of target audiences.
- Personality-driven Marketing
- Tailoring advertisements to align with the unique personalities of customers.
- Making a Statement
- Appealing to dynamic target audiences by creating ads that make a bold statement.
Industries Being Reshaped
- Automotive
- Opportunity for automotive companies to create ads that personify their vehicles and appeal to target customers seeking a particular lifestyle or attitude.
- Advertising and Marketing
- Opportunity for companies in the advertising and marketing industry to develop campaigns that reflect the personalities and attitudes of specific customer segments.
- Print Media
- Opportunity for print magazines to engage readers by featuring self-loving and personality-driven advertisements that resonate with their target audience.
