Fashion lookbooks usually involve makeup artists, hairstylists, lighting, sets and fancy cameras. Scott Sternberg and his company Band of Outsiders has a habit of ignoring all of that, and for his Fall/Winter 2009 lookbook he did it again, photographing a casually dressed Marisa Tomei.
The lookbook by Scott Sternberg was shot by the designer himself using an old Polaroid camera. I love the results; the lookbook is a grainy and fun collection of images that seem modernly retro (if that’s possible). Indeed they are a Band of Outsiders.
Key Themes Behind This Trend
- Retro-inspired Lookbooks
- Fashion lookbooks featuring retro style photography techniques.
- DIY Lookbooks
- Lookbooks created with basic equipment by the designers themselves.
- Natural Lookbooks
- Lookbooks featuring a casual, unretouched and real-life style.
Where This Applies
- Fashion Industry
- Fashion brands and designers can leverage retro-inspired lookbooks to differentiate themselves from competitors.
- Photography Industry
- Photographers can offer DIY lookbook services to fashion brands and designers.
- Marketing Industry
- Marketers can leverage natural lookbooks to appeal to consumers looking for a more authentic approach to fashion.
