The Schon Magazine 'Gymnasium' editorial captured by photographer Michiel Meewis is an ode to classic high school gym classes. The London-based professional has exhibited three male models amongst rings, mats and ropes, looking all the while fierce.
The selection of an athletic theme resonates well with Schon Magazine's most recent issue. The UK publication is preparing for the upcoming Olympic games, and this type of feature is precisely the direction in which the organization is headed.
This photoshoot does an excellent job of merging high fashion with a rugged appeal. While the men are engaged in grueling activity, they are nonetheless clothed in Diesel, Hugo Boss and Calvin Klein. Stylist Pieter van Loon is responsible for these clever ensembles, seamlessly working in couture labels.
What Makes This Trend Stand Out
- Athletic Fashion
- Fashion companies can blend rugged athletic wear with high fashion to offer clothing options suited for both active and passive lifestyles
- Sports-inspired Editorials
- Publishing companies can create editorials and features centered around sports and athletics in order to capitalize on the popularity and cultural relevance of sports
- Olympic Games Tie-ins
- Brands can create special product launches and tie-ins with the Olympic Games to leverage the international exposure and excitement surrounding the event
Sectors Adopting This
- Athletic Apparel
- Companies that create athletic apparel can collaborate with high fashion labels to create unique and fashionable sportswear
- Publishing
- Publishing companies and magazines can incorporate sports and athletic themes into their content to appeal to a wider demographic
- Branding and Marketing
- Branding and marketing companies can create campaigns and promotions centered around high profile events, such as the Olympic Games, to generate hype and exposure
