Retro Skateboard Revivals

The Santa Cruz 80's Re-Issue is a Tribute to Iconic Skate Decks

California-based skateboarding company Santa Cruz has been supporting skaters since 1973. Known as an epicenter for skate and surf culture, Santa Cruz is still a memorable brand for extreme sports enthusiasts today.

Santa Cruz skate decks are known for being outlandish, graphic and vibrant. To pay a tribute to days of 80s skate deck styles and their collaboration with Slasher magazine, Santa Cruz released re-issues of the 80’s Slasher, Keith Meek’s pro model, and the Rob Roskopp Target 1 deck. The eccentric skateboards feature stunning graphics done by illustrator Jim Phillips. The decks are offered in pink, green, yellow and black.

If you have a passion for the rich and lively history of skateboarding culture, then this series of decks by Santa Cruz is for you.

Retro Skateboard Revivals
The revival of retro skateboard designs presents an opportunity for creative collaborations and limited edition releases.
Graphic Skateboard Decks
The demand for visually striking skateboard decks opens up possibilities for artists and illustrators to showcase their talents in the industry.
Nostalgia-driven Products
The popularity of nostalgia-based products like reissued skateboard decks demonstrates a market for vintage-inspired items across various industries.

Industries Being Reshaped

Skateboard Manufacturing
Companies involved in skateboard manufacturing can explore opportunities to recreate classic designs and collaborate with renowned artists.
Art and Illustration
The skateboarding industry provides a platform for artists and illustrators to showcase their talents through custom skateboard designs.
Consumer Goods
Other consumer goods industries can tap into the nostalgia trend by offering reissued vintage-inspired products to cater to the consumer demand.
SCORE
3.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 60%
Freshness 8%

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