Glacier Furniture

Don't Take Gaetano Pesce's Waterfall Designs for Granite

The term “range of furniture” was quite literally interpreted by Gaetano Pesce for Milan Design Week 2009.

The craggy, rocky, rugged look is the perfect counterpoint for the luxury fabric and lush padding that waits for the mountain climber that falls into these pieces of furniture. Imagine your mountain home entertainment room filled with this furniture from Gaetano Pesce. Sweet.

montanara' by gaetano pesce
image © designboom

Implications - In today's open-minded society, function often falls second to fun during the purchase process. Thus, pieces like Gaetano Pesce's waterfall couches are becoming increasingly popular, serving to a sense of fantastical whimsy that the adult consumer craves. Ultimately, an element of quirky fun is a necessity for today's consumer.

Quirky Fun Furniture
Designing furniture with a sense of fantastical whimsy appeals to today's consumer, prioritizing fun over functionality.
Luxury Fabric and Lush Padding
Combining craggy, rocky, rugged exteriors with luxury fabric and plush padding creates a unique and appealing aesthetic for furniture.
Open-minded Consumer Society
In an open-minded society, consumers prioritize fun and creativity in their purchasing decisions, leading to increased popularity of unique and unconventional furniture designs.

Sectors Adopting This

Furniture Manufacturing
Furniture manufacturers have an opportunity to incorporate a sense of fantastical whimsy into their designs to attract consumers seeking unique and fun pieces.
Home Entertainment
Incorporating Gaetano Pesce's craggy, rocky furniture designs into home entertainment rooms can create a distinctive and visually striking environment.
Luxury Home Decor
The combination of rugged exteriors with luxurious fabric and plush padding presents an innovative and luxurious option for home decor.
SCORE
1.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 32%
Activity 15%
Freshness 8%

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