Billboards have become much more advanced and creative with technology, making hand-painted advertisements a thing of the past, but The Ritual Project for Stella Artois has instead set out to celebrate this dying art.
The short film entitled ‘Up There’ beautifully captures the story of a lost art form that only a few people still practice. The Ritual Project for Stella explains that it’s cheaper and quicker to print ads onto vinyl, which is why hand-painted billboards are slowly dying into oblivion.
Be sure to check out the video for the heart-warming tale of artists at their wits end.
Why This Trend Is Growing
- Revitalization of Hand-painted Ads
- The demand for unique and creative ad designs could cause a resurgence in hand-painted advertising.
- Nostalgic Advertising
- The sentimental value of hand-painted ads could create a trend of nostalgia-based marketing campaigns.
- Artisanal Branding
- The popularity of hand-painted billboards could inspire artisanal branding methods for companies.
Industries Being Reshaped
- Advertising
- Hand-painted billboards could be a disruptive innovation opportunity within the advertising industry.
- Marketing
- Nostalgic and unique ad campaigns could provide a new outlet for impactful marketing.
- Fine Arts
- The resurgence of hand-painted billboards could provide a new market for artists with fine arts backgrounds.
