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If you happen to be a fan of morbid icons such as Emily Strange and Ruby Gloom then maybe a subscription to Ritual Magazine Italia will enhance that love you have for the dark side. As Italy’s first magazine to cater to dark desires and gothic fetishes, the magazine has pulled out all the stops to catch the attention of its demographic.
The ad campaign depicts children that never warmed to society’s accepted activities. Instead of playing with regular pets or interacting with humans, these children find their entertainment elsewhere.
I find the campaign eerily cute and effective, so don’t be shocked to see me reading the latest issue from Ritual.