No matter how cute American Apparel makes them look, rompers and jumpers just aren't practical for most people to wear. That won't stop you from getting an itch to buy one, though, after looking through these 11 ridiculous rompers—unless you're planning an 80s party sometime soon, you may want to rethink the impulse before you go out and buy something.
Implications - Rompers may be a retro revival from the fifties, but businesses like American Apparel are definitely wisening up to the fact that a little vintage nostalgia can go a long way towards making a hot product. With this in mind, this collection highlights how even an old fashion style can be a veritable gold mine if appropriately reinterpreted.
SCORE
3.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 43%
Freshness 8%
