Models Jenny Sinkaberg and Valerija Kelava in Dazed & Confused are styled by Mattias Karlsson looking pale, feminine and tough for the magazine's December 2009 issue. Photographed by Kacper Kasprzyk the editorial features a lot of leather and minimalistic tops.

The duo appear in several selections from Miu Miu's Fall/Winter 2009 collection as well as pieces from Eres, Prada, Dries van Noten and Yves Saint Laurent.

Implications - No longer looking for ultra-feminine styles, womEn are seeking more dark choices. The female shopper desires a way to stand out among her peers, and an edgier aesthetic is an easy way to do this. Designers could focus on creating more pieces that make a statement rather than being subtly appealing.