The Rehacer 2010 collection is a menswear line that seems targeted towards the modern thinker. The pensive menswear lookbook features models who all appear to be, well, deep in thought. Hold your laughter.
The Rehacer 2010 collection is called "VAGRANTISM," which is slightly ironic, seeing as most of the pieces are clean and well-cut. Perhaps the oddly conflicting name of the collection is what is on the model's minds.
Implications - Male consumers in the modern sphere are getting more in touch with their feminine sides. No longer afraid to embrace fashion as a form of expression, men are seeking out more experimental styles to include in their wardrobes. Companies trying to stay on the cutting edge of design could focus on this desire when creating their items.
What's Driving This Trend
- Modern Thinker Fashion
- The trend of men embracing fashion as a form of expression, seeking experimental and expressive styles for their wardrobes.
- Pensive Menswear
- The trend of featuring introspective and thoughtful models in menswear lookbooks, appealing to the modern consumer's desire for deeper connection to fashion.
- Vagrantism Collection
- The trend of creating fashion collections with ironic names that provoke thought and curiosity, providing an opportunity for disruptive innovation in the fashion industry.
Who This Affects Most
- Fashion
- With male consumers embracing fashion as a form of expression, the fashion industry should cater to their desire for experimental and expressive styles.
- Modeling
- The modeling industry could explore the trend of featuring introspective and thoughtful models in order to better connect with the modern consumer.
- Marketing
- With the trend of creating fashion collections with ironic names, marketers can leverage this concept to provoke thought and curiosity in their campaigns.
