Spanish design firm Regina Puig wants consumers to imagine a world where delicious smoothies rain from the sky. This whimsical re-imagining of the planet's precipitation was the focus of the company's design for the Nubes De Yogurt packaging. The brand's kitschy name literally means "smoothie clouds" in Spanish.
The packaging uses colorful representations of common textile prints to add visual interest to the brand's simple trademark rain cloud. The rest of the label is left relatively unadorned. Sporting simple typography and a clean white backdrop, the vibrant clouds are left to do the talking and the selling. The simplicity of the label also allows the eye-popping color of the beverage itself to stand front and center on store shelves.
Regina Puig have crafted a packaging design that is as whimsical and vibrant as the product its houses.
Why This Trend Is Growing
- Whimsical Packaging
- Opportunity for brands to create eye-catching and imaginative packaging designs that stand out on store shelves.
- Simple Typography
- Potential for brands to utilize clean and minimalist typography to emphasize product visuals and create a modern aesthetic.
- Colorful Representations
- Chance for brands to incorporate vibrant and colorful representations of common prints to add visual interest to their packaging.
Industries Being Reshaped
- Food and Beverage
- Disruptive innovation potential for food and beverage brands to revamp their packaging design and attract consumer attention.
- Graphic Design
- Opportunity for graphic design companies to explore whimsical and imaginative approaches to packaging design for various industries.
- Retail
- Potential for retailers to identify and promote products with unique and visually appealing packaging designs to attract customers.
