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Spanish design firm Regina Puig wants consumers to imagine a world where delicious smoothies rain from the sky. This whimsical re-imagining of the planet’s precipitation was the focus of the company’s design for the Nubes De Yogurt packaging. The brand’s kitschy name literally means “smoothie clouds” in Spanish.
The packaging uses colorful representations of common textile prints to add visual interest to the brand’s simple trademark rain cloud. The rest of the label is left relatively unadorned. Sporting simple typography and a clean white backdrop, the vibrant clouds are left to do the talking and the selling. The simplicity of the label also allows the eye-popping color of the beverage itself to stand front and center on store shelves.
Regina Puig have crafted a packaging design that is as whimsical and vibrant as the product its houses.