Graphic designers will often fight losing battles in attempt to communicate the complexity of taste into edible product branding strategies. Regina Chocolate packaging was therefore approached from the opposite angle, by embodying a beautiful simplicity that says something else about what's inside of it.
The purity of the ingredients, the coherence of the scrumptious recipes and the well-crafted quality of the confections are all attributes that the brand might wish to emphasize. Jonathan Faust took this identity project on as a personal one, yet his results are surely crisp enough to entice the Portuguese chocolatier.
In peppermint, orange and strawberry flavors, the sweets are indicated by soft color-coded block labels in their contents' corresponding pigments of green, orange and red. A graceful cursive typeface was hand-traced and plainly introduces the desserts.
What's Driving This Trend
- Simplistic Packaging
- Embracing simplicity in packaging design to communicate product attributes and entice consumers.
- Color-coded Labels
- Using color-coded labels to indicate different flavors or contents of a product.
- Hand-traced Typeface
- Incorporating hand-traced cursive typefaces to add a touch of elegance and personalization to branding.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to revamp their packaging design to highlight product attributes and stand out on shelves.
- Graphic Design
- Potential for graphic designers to explore simplistic and elegant design approaches in packaging projects.
- Confectionery
- Disruptive innovation opportunities for confectionery brands to use color-coded packaging and unique typography to create a memorable and enticing brand image.
