Augmented Reality Jigsaws

Ravensburger Puzzles Have Hidden Supplementary Video and Sound Content

A series of Ravensburger puzzles reward the patience it takes to complete a 1000 piece jigsaw with a little something extra after putting the last tile in place.

The German-based company created four puzzles that, when paired with the accompanying iPad or iPhone app, display video animation and sound effects that seem to appear out of thin air.

By placing the iOS device over top of the finished scene, the accomplished piece-fitter can play a bonus game, make their way around the African savannah on a photo safari or take a panoramic tour of the Paris landscape. Another puzzle also features a DIY option for users to make a Norwegian-style snow globe.

This augmented reality feature makes all the hard work and frustration associated with correctly fitting a plethora of similarly shaped tiles into a bigger picture pay off.

Augmented Reality Puzzles
Companies can utilize AR technology to enhance traditional puzzles and provide an interactive, gamified experience for customers.
Interactive Toy Technology
Augmented reality incorporated into toys and puzzles can revolutionize the toy industry by providing unique, engaging experiences for children.
Multimedia in Traditional Games
Incorporation of multimedia content into traditional games like puzzles can create a new wave of interest in these classic games and increase appeal to younger generations.

Sectors Adopting This

Toy Industry
Incorporating augmented reality into toys and puzzles can create a new category of products and provide a unique selling point for companies in the toy industry.
Education Industry
Interactive puzzles and games incorporating multimedia content can provide an innovative tool for educators to engage students and promote learning.
Retail Industry
Incorporating multimedia content into traditional products like puzzles can create new revenue streams for retailers and provide additional value for customers.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 59%
Freshness 8%

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