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The Ragga Magazine campaign illustrates the tag line, “Water shapes life,” beautifully and quite literally. Tapping talented photographer Markus Reugels, who has made a name for himself through his water drop photography series, the print ads are even more impressive examples of his work. In place of abstract shapes, the German artist has recreated the forms of a duck, flamingo and flower in vibrantly colorful water.
Conceived and executed by Filadélfia Comunicação, an ad agency based in Belo Horizonte, Brazil, the Ragga Magazine campaign was art directed by Paulo Filipe Souza with creative direction by Dan Zecchinelli. Visually stunning, the images poetically prove that it is of utmost important that people do take measures to “protect our sources,” as also written on the captivating Ragga Magazine campaign.