The 'Rad Rats' Ben Trovato exclusive editorial is a raw and gritty portrait series by photographer Petter Karlstrom. For the photoshoot, Petter captures models Otis Carey, Maddison P and Suzi as they channel a trio of grungy skaters.
Dressed in a wardrobe of 90s-inspired garments chosen by stylist Leigh Dalton, the models are both edgy and effortlessly cool. From cross earrings and shaved head hair styles to soaring platform shoes and playful eyewear accessories Maddison and Suzi show off their eclectic sense of style while Otis exudes a bad-boy air while posing and skating shirtless.
The 'Rad Rats' Ben Trovato exclusive editorial is stays true to photographer Petter Karlstrom's edgy and eccentric aesthetic. Models Otis, Maddison and Suzi channel a trio of skaters as they pose in a graffiti-covered skate park.
What's Driving This Trend
- Grungy Skater Aesthetic
- The trend of adopting a grungy skater aesthetic in fashion and lifestyle creates opportunities for clothing, accessory, and skateboard industries to explore disruptive innovation.
- 90s-inspired Fashion
- The 90s-inspired fashion trend opens up opportunities for clothing and accessories companies to innovate with vintage and retro styles and appeal to the younger generation.
- Graffiti-inspired Design
- The trend of using graffiti art in fashion and editorial photography opens up opportunities for graffiti artists to collaborate with fashion brands to create disruptive and innovative designs.
Who This Affects Most
- Fashion Industry
- The fashion industry can utilize the grungy skater aesthetic and the 90s-inspired fashion trend to introduce new designs that appeal to younger consumers.
- Skateboard Industry
- The skateboard industry can innovate by using the grungy skater aesthetic in their branding and designs to appeal to a wider market.
- Photography and Art Industry
- The use of graffiti art as an inspiration in editorial photography opens up opportunities for collaborations between graffiti artists, photographers and fashion brands to create disruptive and unique artwork.
