There is something playful and quirky about the Rachel Comey Resort 2012 lookbook. As though inspired by the scene in Breakfast at Tiffany's where Holly Golightly and Paul Varjak steal a cat and dog mask, there is an abundance of cocktail dresses, oddball masks and plenty of glamor.
Photographed by Yelena Yemchuck, the Rachel Comey Resort 2012 collection was actually inspired more by a holiday party rather than resorts, one where the designer would "wear an outfit inspired by men's pajamas with little cocktail shoes." Fun, comfortable and all kinds of elegant, this collection is definitely one that will have ladies crying for more.
The Rachel Comey Resort 2012 catalog itself was inspired by photo collage and especially the work of Hannah Hoch.
What's Driving This Trend
- Playful Fashion Collections
- Disruptive innovation opportunities can be found in designing fashion collections that embrace a playful and quirky aesthetic.
- Conceptual Lookbooks
- There is potential for disruptive innovation in creating lookbooks that are inspired by specific themes or concepts, adding an extra layer of storytelling to the fashion brand.
- Photography Collage Influences
- Incorporating elements of photography collage into fashion campaigns can create disruptive innovation opportunities by offering a unique and visually striking presentation.
Who This Affects Most
- Fashion
- The fashion industry can explore disruptive innovation by embracing playful aesthetics, concept-inspired lookbooks, and incorporating photography collage influences.
- Retail
- Retailers can benefit from disruptive innovation by curating and showcasing fashion collections that feature playful and quirky designs, creating a unique shopping experience for customers.
- Photography
- The photography industry has the potential to embrace disruptive innovation by incorporating photography collage techniques into fashion campaigns, offering clients a distinctive and visually captivating style.
