Subscription services are the latest hot ticket item on consumer wish lists and Quarterly.co is the latest company offering quarterly subscriptions -- but with a twist.
The ideology of the company centers around a community of like-minded people who can connect with each other in a more tangible way. Any user can sign up and subscribe to a certain influential contributor and they're a lot to choose from. From the founders of CoolHunter.com, to Scott Belsky (founder of Behance) to futurists, designers and writers, you have your pick of the mill when it comes to who you want to receive a special gift from. In terms of what you get from your contributor, Founder and CEO Zach Frechette says, "Each product will reflect on the person who chose it, and help inform your understanding of them."
Key Themes Behind This Trend
- Influencer Subscription Gifts
- Disruptive innovation opportunity: Develop a platform that allows influencers to curate personalized subscription gift packages for their followers.
- Quarterly Subscriptions
- Disruptive innovation opportunity: Create a subscription service that offers unique gifts chosen by influential contributors from various industries.
- Community-based Subscription Services
- Disruptive innovation opportunity: Build a subscription platform that fosters a sense of community among subscribers and allows them to connect with like-minded individuals.
Where This Applies
- E-commerce
- Disruptive innovation opportunity: Integrate an influencer subscription gifting feature into existing e-commerce platforms to enhance customer engagement and personalization.
- Social Media Marketing
- Disruptive innovation opportunity: Develop tools and platforms that enable influencers to monetize their influence through subscription-based gift offerings.
- Subscription Box Services
- Disruptive innovation opportunity: Incorporate a community element into subscription box services to create a more interactive and personalized experience for subscribers.
