When buying clothing this summer, think pretty pastels. The S/S 09 collection by LEW, a label by Kim Leemans and Merel Wicker, debut luxe looks that feature many sherbet-like tones.
Opt for coral pinks, muted oranges and faded yellows instead of the 90s-inspired neon that has recently been plaguing fashionistas’ wardrobes. Also, for summer, it’s important to stay cool in the hot weather, so choose flowing fabrics like chiffon to compliment your lighter-toned look.
The label has recently been working on their S/S ‘10 Collection and debuted a sneak peek of it at Amsterdam Fashion Week.
I can’t wait to see what they have in store for their upcoming line! More pastels? I hope so.
What Makes This Trend Stand Out
- Pretty Pastels
- Opportunity for clothing brands to incorporate a sherbet-like palette in their summer collections.
- Flowing Fabrics
- Potential for fashion designers to utilize chiffon and other light, breezy materials for summer clothing.
- Avoiding Neon
- Opportunity for fashionistas to opt for coral pinks, muted oranges, and faded yellows instead of 90s-inspired neon colors.
Sectors Adopting This
- Clothing
- Fashion brands can capitalize on the trend by offering clothing options in pastel colors and flowing fabrics.
- Fashion Design
- Designers can explore the use of chiffon and other lightweight materials in their summer collections.
- Fashion Retail
- Retailers can promote pastel-colored clothing as a fashionable alternative to neon colors for the summer season.
