Barack Obama came into office promising hope and change to the American public. Perhaps this is why so many graphic novelists have made Obama a character in their adventurous plots.
Obama has appeared in everything from Spider Man to Savage Dragon and many more are continuously including the history-making president.
Check out the gallery above to see some of Obama’s comic book appearances and to see some rippling muscle illustrations of the heroic president.
Implications - One of the best ways a company can connect with consumers is by investing in marketing that explicitly mocks a politician or celebrity engaged in a tumultuous bit of pop culture infamy. By attaching the brand name to a relevant cultural event, the company shows it has its finger on the pulse of water cooler discussion, personalizing the brand in the process.
What Makes This Trend Stand Out
- Superhero Presidents
- Opportunities for creating comic book characters based on real-life political figures with the aim of connecting with consumers and personalizing the brand.
- Graphic Novel Marketing
- Using graphic novels as a medium for marketing to engage consumers and showcase brand relevance.
- Cultural Event Branding
- Attaching brand names to relevant cultural events to demonstrate brand awareness and connection with popular discussions.
Sectors Adopting This
- Entertainment
- Creating comic book characters based on political figures to boost interest in graphic novels and engage consumers.
- Advertising
- Utilizing graphic novels as a marketing tool to reach and attract consumers with visually compelling content.
- Branding
- Using cultural events and popular discussions to promote brand relevance and connect with consumers on a personal level.
