Male Role Model Fashion

The Prada SS12 Menswear Campaign Stars Actor Michael Pitt

Spoiler alert: actor Michael Pitt might not be on the hit HBO show 'Boardwalk Empire' anymore, but it looks like he's doing just fine securing gigs like the Prada SS12 Menswear campaign. Clad in outfits very different from the '20s-inspired costumes he had to wear in 'Boardwalk Empire,' Pitt takes on an entirely different era: the 1950s.

Lensed by renowned photographer David Sims, the Prada SS12 Menswear campaign features Pitt as a golden age of Hollywood icon. According to the press release, this ad campaign “explores the language of male role models from the rock star to the playboy, from the self-reflective introvert to the engaging and humorous farceur.” The collection's fits, patterns and layers achieve this vision beautifully.

Male Role Model Fashion
Fashion industry is focusing on exploring the language of male role models from different eras.
1950s-inspired Fashion
Fashion industry is exploring the fashion styles from the golden age of Hollywood, particularly the 1950s.
Celebrity-endorsed Fashion Campaigns
The fashion industry is relying on celebrities such as Michael Pitt to endorse their latest collections through ad campaigns.

Who This Affects Most

Fashion
Fashion designers are developing male fashion lines that explore role models from different eras.
Photography
Photographers are exploring new ways of capturing male fashion which involves exploring the language of different male role models.
Entertainment
The entertainment industry is working with fashion designers to explore styles that harken back to different eras, such as the 1950s.
SCORE
4.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 57%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X