Strikingly Sophisticated Smartphones

The Porsche & BlackBerry P'9981 Model at CES 2012 is Revamped

Strikingly Sophisticated Smartphones play_circle_filled

The Porsche and Blackberry P'9981 is the result of a team effort that has produced a strikingly sophisticated smartphone from the ashes of BlackBerry's currently burning empire. The German automaker approached BlackBerry for this collaborative effort that has managed to re-instill the professional and classy nature that owners of the BlackBerry were meant to feel.

The luxury phone is a revamped model of the BlackBerry Bold 9900 and it is quite evident that the new stainless steel look is eye-catching. The keypad sports a high-tech, yet still simple look that is mirrored in whole by the straight-edged outline of the phone. It comes of as a clean-cut, organized mobile device that promotes the flair for design exhibited by Porsche and the elegance BlackBerry is known for.

CES 2012 has become home to a flashy effort made by the Porsche and BlackBerry P'9981; a phone that is priced near $2,000 dollars, has been released in the Middle East and U.K. and will be on its way to North America in the near future.

Luxury Smartphones
The combination of luxury brands to create a sophisticated smartphone provides opportunities to disrupt the premium smartphone market.
Collaborative Innovation
The success of the Porsche and Blackberry P'9981 showcases the potential for cross-industry collaboration to achieve innovative solutions.
Innovative Designs
The sleek and unique design of the Porsche and Blackberry P'9981 creates an opportunity for disruptive innovation in smartphone aesthetics.

Sectors Adopting This

Luxury Goods
By teaming up with technology companies to create premium smartphones, luxury goods brands can disrupt the smartphone market with high-end, exclusive products.
Technology
The collaboration between luxury and technology brands presents opportunities for the tech industry to expand into higher-end markets.
Automotive
The success of the Porsche and Blackberry P'9981 shows the potential for automotive companies to enter the smartphone market with their own designs and features.
SCORE
6.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 97%
Freshness 8%

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