The 'Playful Chic' editorial for Amica Indonesia was photographed by Rio Surya Prasetia. This captivating photo shoot takes place in a smokey factory where a model is captured on top of various platforms, standing out against the grey factory materials surrounding her.
She is photographed wearing a variety of vivid, colored garments all styled by Margaretha Novianty. The clothes she wears are perfect for breezy summer afternoons as sge sports light jackets, sweaters, shorts and capri pants. Other vibrant accessories of note in this editorial include a neon green purse, orange hat and blue side bag. Bold colors are back in a big way. Even the model's makeup (done by Evelyn Tanu) features neon hues.
What's Driving This Trend
- Bold Colors
- Opportunity for fashion brands to incorporate bright, vibrant colors into their collections and accessories.
- Factory-themed Editorials
- Opportunity for photographers and fashion magazines to create editorial shoots in industrial settings, adding an edgy and unconventional touch.
- Smokey Aesthetic
- Opportunity for makeup and beauty brands to experiment with unique and dramatic smokey eye looks.
Who This Affects Most
- Fashion
- Fashion brands can take advantage of the trend of bold colors in their designs and accessories.
- Photography
- Photographers can explore the trend of factory-themed editorials to create visually striking images.
- Beauty
- Beauty brands can tap into the smokey aesthetic trend by offering products and tutorials for creating dramatic eye makeup looks.
