The Demeter fragrance library is full of unusual scents such as Play-Doh, which sells for about $19 a bottle. Other scents available are “Chocolate Chip Cookiesâ€, “Dandelionâ€, “Laundromat†and “Glue†just to name a few. I'm not really sure why anyone would want to sell like those, but there must be a market for it.
Implications - Products like this embrace the quirky desires of their consumers and offer a definitively unique novelty factor in order to entice them. By not being afraid to think outside the box, the companies behind these kinds of innovations are able to stand out even in some of the world's most competitive industries (such as cosmetics).
What's Driving This Trend
- Unconventional Fragrances
- Offering scents like Play-Doh, Chocolate Chip, Laundromat and Glue cater to the consumers' desire for novelty and uniqueness.
- Quirky Consumerism
- Embracing quirky desires of consumers entice them to purchase and try new products like these unconventional fragrances.
- Standing Out
- Offering unique and extraordinary products help companies stand out even in the most competitive industries like cosmetics.
Who This Affects Most
- Fragrance Industry
- Introducing unconventional fragrances like Play-Doh, Chocolate Chip, Laundromat and Glue opens up a new market segment to explore for fragrance industry players.
- Cosmetics Industry
- Embracing consumers' quirky desires offers a disruptive innovation opportunity for cosmetics companies to offer new and unique products.
- Novelty Gift Industry
- Unconventional perfumes like Play-Doh, Chocolate Chip, Laundromat and Glue are attractive items for novelty gift shops to offer their customers.
