Tasseled Hairstyles

Pilar Castro Evensen Captures the Summer Vibe with Color and Attitude

If you're looking for new ways to pretty up your hair, I suggest you take some notes from Vina del Mar, Chile-based photographer Pilar Castro Evensen. Or, more specifically, from hair stylist (and makeup artist) Margarita Nilo. From pom poms to oversized tassels, you'll be happily swinging your head in no time.

Shot for PM Magazine's August issue, this spread is full of color and girly attitude. Pilar Castro Evensen captured the summer vibe perfectly, that's for sure.

Colorful Hairstyles
Opportunity for hair stylists to incorporate vibrant colors into hairstyles for a unique and eye-catching look.
Statement Hair Accessories
Potential for designers and hair accessory companies to create oversized tassels and pom poms that can be easily attached to hairstyles for a playful and trendy statement.
Summer Vibes
Opportunity for photographers and stylists to capture the carefree and fun atmosphere of summer through vibrant hair and makeup looks.

Sectors Adopting This

Hair Styling
Innovation opportunity for hair salons and stylists to offer unique and colorful hairstyles that cater to individual preferences and trends.
Hair Accessories
Opportunity for accessory companies to create and market oversized tassels and pom poms as fun and statement hair accessories.
Fashion Photography
Opportunity for photographers and stylists to collaborate and capture the essence of summer through colorful and vibrant hair and makeup looks.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 73%
Activity 54%
Freshness 8%

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