Sommelier Booze Branding

Pictogram Wine Bottles Pair Your Seafood with Your Sauvignon

Many non-connoisseurs -- myself included -- shop for vino based on its packaging, so it's helpful to see these Pictogram Wine Bottles illustrating the not-so-obvious.

Designed by a German student by the name of Sascha Elmers, these winsome wine labels are cute, iconic and very direct. Sticking simplistic cartoon animal symbols to different varieties of alcohol, the Pictogram Wine Bottles are given intuitive symbols by which the drinker can choose the beverage best suited to his meal of fish, pig, cow or chicken.

Pictogram Wine Bottles
Pictogram wine bottles with intuitive symbols offer an opportunity for disruptive innovation in wine packaging and branding.

Industries Being Reshaped

Wine Packaging
The wine packaging industry can explore the use of pictogram labels to provide easy-to-understand information for consumers.
Graphic Design
The graphic design industry can leverage pictogram symbols to create visually appealing and communicative packaging for various products.
Food and Beverage
The food and beverage industry can adopt pictogram labeling to help consumers make informed choices based on their dietary preferences.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 87%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X