People may want to avoid these sad puppy eyes as much as possible, but the Perdigao Boneless Turkey campaign concentrates on one instance when they will put themselves ahead of their loyal pets. No bones in their turkey might mean no bones for their loveable furballs to snack on when the meal is said and done, but imagine the hassle free cooking and eating that will result from such a hunk of meat.
The Perdigao Boneless Turkey campaign was conceived and executed by the Young & Rubicam ad agency based in Sao Paolo, Brazil. Adorably shot by photographer Mauricio Nahas, no words are needed to convey the message being sent. The campaign was art directed by Eiji Kozaka and Kleyton Mouro with creative direction by Alexandre Vilela, Felipe Gall, Rui Branquinho and Flavio Casarotti.
What's Driving This Trend
- Convenient Meat
- Disruptive innovation opportunity: Develop new ways to make meat more convenient for consumers, such as boneless options.
- Hassle-free Cooking
- Disruptive innovation opportunity: Create products and services that streamline the cooking process, making it easier and more efficient for consumers.
- Emotional Marketing
- Disruptive innovation opportunity: Explore the use of emotional advertising campaigns, like the sad puppy-eyed ads, to create deeper connections with consumers.
Who This Affects Most
- Food & Beverage
- Disruptive innovation opportunity: Innovate in the food and beverage industry by developing convenient and hassle-free meat products.
- Kitchen Appliances
- Disruptive innovation opportunity: Create innovative kitchen appliances that simplify the cooking process and enhance convenience for consumers.
- Advertising & Marketing
- Disruptive innovation opportunity: Find new ways to leverage emotional marketing strategies to engage consumers and drive brand loyalty.
