Evoking the wrath of one's parental unit can be as frightening, or perhaps more so, than an actual horror movie, which the Parents Empowered campaign references. Inspired by retro movie posters, this ad campaign depicts mothers and fathers as monsters. Though this may not be the best message to send children, the Parents Empowered campaign does show parents, "Your influence is bigger than you think."
Cleverly humorous, the Parents Empowered campaign was conceived and executed by Salt Lake City-based ad agency R&R Partners. Illustrated by A.J. Bell and copy written by both he and Mike Foster, the ad campaign features hilarious titles such as 'The Night Dad Lost His Head' and 'The Wrath of Mom.' It specifically addresses teen alcohol consumption since the children in them are dropping beer bottles left, right and center.
Why This Trend Is Growing
- Retro-inspired Advertising
- Opportunity for businesses to create ad campaigns that tap into nostalgia and humor.
- Parental Influence Awareness
- Potential for companies to develop campaigns that highlight the impact of parents on their children's behavior.
- Creative Messaging in Advertising
- Chance for marketers to think outside the box and create unconventional campaigns that resonate with the audience.
Industries Being Reshaped
- Advertising and Marketing
- Opportunity for ad agencies and marketers to develop innovative campaigns that capture attention and convey a unique message.
- Parenting and Childcare
- Potential for businesses in the parenting industry to address the importance of parental influence and responsible parenting.
- Alcohol and Beverage
- Possibility for alcohol companies to create awareness campaigns targeting underage drinking and the role of parents in preventing it.
