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The Pantone and the Academy of Art University ‘Reveal’ campaign is communicating color to the blind through touch. For the blind, the world lacks color and in this collaboration the Project Reveal team works to create a system so everyone can enjoy color. While, simultaneously Reveal acts as a way to educate the public about the how a blind person sees color.
The idea uses a simple tactile symbol to represent a color. The Reveal website asks, “how can color be used as a social vehicle to create change?” And, there system is one of the answers. The motto of the project is “feeling is believing,” that is, experiencing color via touch is breaking one of the barriers of being visually impaired. The system can be used for objects such as clothing in order to identify on the price tag or collar the color associated with the product.