Painted on clothing is certainly a unique way to advertise an online fashion store -- especially since no clothes are featured!
A mini flash mob of both male and female body painted models invaded Oxford Circus, the central point of one of London’s busiest shopping areas. At first glance it does look like the models are dressed, but upon closer inspection it is clear that the only thing being worn is painted on clothing.
This PR/viral video stunt took advantage of the new crossings in central London and had body painted models walk an impromptu catwalk session bringing the shopping area to a total standstill.
What's Driving This Trend
- Virtual Fashion Models
- Using body painting technology to create virtual fashion models for advertising and marketing.
- Augmented Reality Shopping
- Developing shopping apps that allow customers to virtually try on and see clothes using AR technology.
- Innovative PR Stunts
- Creating interactive and unique PR stunts to generate buzz and attention for businesses and brands.
Who This Affects Most
- Fashion
- Leveraging body painting technology to create virtual fashion models for advertising and marketing campaigns.
- Retail
- Developing and implementing augmented reality shopping apps for customers to virtually try on and see clothes.
- Marketing
- Using innovative PR stunts to create attention and generate buzz for businesses and brands, potentially through collaborations with social media influencers.
