Paris Hilton made washing a car look hot for Carl's Jr., and now Padma Lakshmi of "Top Chef" has similarly sexified fast food for Hardee's.
In this ad for the Hardee's Western Bacon Thickburger, Padma Lakshmi emphasizes her impressive culinary resume before sitting down to savor the giant burger. To see other ways fast food has been made fabulous, check out the articles below.
Implications - After extensive media coverage divulged the inner workings of fast food chains to consumers, it was difficult for their brand images to recover. However, by implementing new marketing and advertising techniques, companies can redefine their identity to consumers. Companies that are yearning for a fresh, new image should launch advertising campaigns with bold and memorable imagery.
What's Driving This Trend
- Sexy Fast Food Ads
- Fast food companies are partnering with celebrities to add a sexy twist to their ads, presenting disruptive innovation opportunities in branding and marketing strategies.
- Culinary Credentials in Advertising
- The use of celebrity chefs with impressive culinary backgrounds in fast food advertising provides an opportunity for disruptive innovation in ad campaigns and brand messaging.
- Fabulous Fast Food
- The trend of making fast food more glamorous and fashionable presents an opportunity for disruptive innovation in fast food design and presentation.
Who This Affects Most
- Fast Food
- Fast food companies can utilize the trend of sultry fast food ads to create new marketing strategies and reposition their brands.
- Advertising
- The use of celebrity chefs in fast food ads creates exciting opportunities for disruptive innovation in advertising and branding strategies.
- Fashion and Glamour
- The trend of making fast food more fashionable and glamorous opens up opportunities for design and presentation innovation.
