Waterproof Smart Phone Casings

The 'Outride' by Mophie Turns iPhones into Underwater Cameras

A new waterproof camera is being developed for the iPhone called 'Outride' by Mophie. The new case allows the thrill-seeking user the unique opportunity to take their smartphone into the water to film and shoot any kind of action packed sporting event.

While the Outride is not yet released to the public, the concept is sure to be a top seller upon its release. Although it is very similar to the GoPro Action Shooter, the Outride offers an unique polycarbonate case and mounting system to protect the iPhone while in use. Furthermore, Mophie has taken it to upon themselves to also develop an app that allows for easy uploading and sharing of all films and photos taken using the Outride casing.

The Outride by Mophie is set to be released in mid-September.

Waterproof Smartphone Cases
Opportunity for disruptive innovation in developing even more advanced waterproof cases for smartphones.
Underwater Camera Accessories
Potential for disruptive innovation in creating additional accessories that enhance underwater photography and videography with smartphones.
Action Sports Filming Technology
Disruptive innovation opportunities exist in advancing technology to capture high-quality action shots and videos in extreme sports.

Industries Being Reshaped

Smartphone Accessories
Opportunity for the smartphone accessory industry to expand its product offering by developing and manufacturing waterproof cases and accessories.
Photography and Videography
Disruptive innovation potential in the photography and videography industry by creating new equipment and tools specifically designed for underwater smartphone filming.
Action Sports Equipment
Opportunity for the action sports equipment industry to collaborate with smartphone case manufacturers to create products that cater to thrill-seekers who want to capture their adventures.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 70%
Freshness 8%

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