Do you remember the kid who was selling pixels of ad space a while back? Great concept! Well, now the concept has been taken one step further with ourTVad. Advertisers can buy single frames of video going at $39 a pop.
The end result is a great big conglomerated advertisement made of up little tiny ads.
An incredible concept! It will be interesting to see how this pans out.
Implications - The idea of ourTVad is to have businesses purchase more than just one frame so that their ad can be slightly less confusing for the viewer. A 15-second clip actually goes by very fast! The more time a business has, the easier it will be to get its message across. The clip frames will be going up for sale on eBay in the near future.
What's Driving This Trend
- Micro-advertising
- The concept of selling individual frames of video for advertisements allows for micro-targeting and cost-effective advertising solutions.
- Conglomerated Advertisement
- Combining multiple smaller ads into a single frame creates a visually impactful and attention-grabbing advertisement.
- Extended Advertising Time
- The ability to purchase multiple frames allows businesses to have more time to convey their message and engage with viewers.
Who This Affects Most
- Digital Advertising
- The concept of selling individual frames for advertisements presents new opportunities for digital advertising platforms and agencies to provide targeted and affordable solutions.
- Online Marketplaces
- The sale of individual frames on eBay and other online marketplaces creates a new revenue stream and business opportunity for these platforms.
- Video Production
- The creation and assembly of conglomerated advertisements require expertise in video production, editing, and visual storytelling, presenting opportunities for video production companies and professionals.
