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Telecommunication Choirs
Cosmote Telecom Uses Opera To Deliver Message


By: Vincent Salera (Prodigy) Mar 25, 09
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I just love this commercial for Smart Play by Cosmote, a major telecom provider in Greece. The choir includes men and women with mobile, landline phones and laptops all producing an operatic melody.

My favorite part is the “blah blah blah” and “click, click, click.” The musical score was created specifically for this commercial. The ad was created by Bold Ogilvy.



Source: youtube



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