The Ones2Watch 'Le Fous' editorial channels mad lady couture in the editorial shot by Axl Jansen. Stylist Reben Debuck chose pieces exclusively by Dries Van Noten to create the ultimate fashion photo shoot with grandma-inspired prints. Hair stylist Kim Chincholle created afro-esque dos, while makeup artist Bea Bardat made the most of animalesque face paints.
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Implications - With the bevy of contemporary designs coming out each day, modern consumers are looking for ways to stay connected to simpler times. Products that feature a classic aesthetic are appealing to those who want a reminder of days without responsibilities. In order to stay on top, a company could integrate a nostalgic element into their products.
What's Driving This Trend
- Classic Aesthetic
- Opportunity for companies to integrate a nostalgic element into their products.
- Contemporary Designs
- Opportunity to cater to modern consumers seeking innovative and unique designs.
- Mad Lady Couture
- Opportunity to explore avant-garde fashion styles and unconventional aesthetics.
Who This Affects Most
- Fashion
- Fashion brands can tap into the demand for classic aesthetic and contemporary designs.
- Beauty
- Beauty brands can explore unique makeup and hairstyling inspired by mad lady couture.
- Art
- Artists can experiment with avant-garde styles and bring unconventional aesthetics to life.
