Daringly Anonymous Lookbooks

The obese.plein Spring/Summer 2013 Collection is Dramatically Masked

In true absurdity, but to absolutely opulent results, the obese.plein spring/summer 2013 lookbook features dramatically masked models boasting some the upcoming season's darkest styles. Making use of asymmetrically-pleasing lines and off-kilter skirts, the collection is rather dark, but makes use of simplistically shimmering materials for more enlightened accents.

What pops out most in this lookbook is the masks that each model has donned, but it's far too much like the Maison Martin Margiela technique that removes the identity of the models for a more concentric focus on the clothing. Although suitable, it's clear it has already been done.

With that said, the collection is exquisitely styled to create a set of looks that are easily interchanged and blended with each other. Make note of the eccentric wedges that each model is wearing because they're likely to be the biggest hit in the line.

Masked Lookbooks
Fashion brands can experiment with masks to elevate their lookbooks and create a more artistic and visually intriguing presentation.
Dark and Shimmering Collections
Brands can create collections that juxtapose dark, edgy styles with shimmering materials to create a unique and eye-catching aesthetic.
Eccentric Wedges
Designers can take inspiration from obese.plein's wedges and create statement footwear that adds an unexpected element to outfits.

Where This Applies

Fashion
Fashion industry brands can use this daring and anonymous approach to release their upcoming spring/summer collection.
Footwear
The design of eccentric wedges featured in the collection can inspire upcoming footwear collections and designs.
Art and Photography
The concept of the masked models can spark creativity for art and photography projects looking to experiment with anonymity and expression.
SCORE
2.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 12%
Freshness 8%

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