This video for “Let the Beat Build” by Nyles has been making its rounds on Twitter all weekend. Nyles is a Philadelphia-born NYU student that has turned into something of a local hip-hop sensation, and it’s not difficult to see why. He’s sampled the beat from Lil’ Wayne’s “Let the Beat Build” and created a live version with his own freestyle—and filmed the whole thing in one take.
With profanity-free lines that riff on the recession and his resemblance to Lil’ Wayne, Nyle’s “Let the Beat Build” is a fascinating listen. What rivals his lyrics, however, are the musicians and talent he’s enlisted to accompany his live performance. Stellar.
What Makes This Trend Stand Out
- One-take Videos
- Disruptive innovation opportunity for video production companies to create more realistic, authentic & spontaneous videos in one take.
- User-generated Music Videos
- Disruptive innovation opportunity for music companies that allow users to create music videos on their own with the help of a music app with fun and exciting effects.
- Social Media Music Videos
- Disruptive innovation opportunity for social media/app companies to enable users to produce and upload spontaneous, quirky music videos using only the camera of their device.
Sectors Adopting This
- Video Production
- Opportunity for video production companies to revolutionize the way videos are produced, making them more realistic and authentic while saving time and money.
- Music Production
- Disruptive innovation opportunity for music companies to create music apps that help users produce music and music videos in their own unique way.
- Social Media/ App Development
- Opportunity for social media and app companies to innovate by allowing users to produce and upload their own spontaneous music videos in an easy and accessible manner.
