Nasty Gal’s ‘No Shirt No Shoes No Service’ editorial by photographer Hugh Lippe showcases Women New York model Behati in a series of tough rough rider ensembles.
Behati’s corn rows, bandanas and generally firm demeanor were played up on with the help of stylist William Graper’s choice of crop leather jackets, transparent platform boots, ripped shorts and heavy metallic jewelry. These street-savvy looks are central to the Nasty Gal brand which has flourished by way of its daring in your face pieces.
Lippe’s faded shots added an old school feel to No Shirts No Shoes No Service. His approach falls in line with Nasty Gal’s love of 80s and 90s apparel, present on the site in the forms of combat boots and studded jean jackets.
What's Driving This Trend
- Rough Rider Fashion
- Disruptive innovation opportunity: Create a clothing line that combines rough rider aesthetics with high fashion for a unique and edgy look.
- Street-savvy Looks
- Disruptive innovation opportunity: Develop an online platform that allows users to create and share their own street-savvy fashion looks, connecting fashion enthusiasts globally.
- Old School Feel
- Disruptive innovation opportunity: Launch a subscription service that curates vintage-inspired fashion pieces, allowing customers to experience the nostalgia of old school fashion trends.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail stores, providing customers with virtual try-on experiences to enhance the shopping process.
- Fashion Photography
- Disruptive innovation opportunity: Develop an AI-powered fashion photography app that uses machine learning algorithms to automatically enhance and retouch photos, saving time for photographers.
- Online Fashion Retail
- Disruptive innovation opportunity: Create a sustainable fashion marketplace that exclusively sells eco-friendly and ethically sourced streetwear, catering to the growing demand for sustainable fashion options.
