With the invention of the Wii, there has been a craze for all things Nintendo. The Nintendo Rubik Cube embraces the function of one of the most confusing puzzles ever made, while also staying true to the never-ending love for Nintendo our societies seem to have.
The Nintendo Rubik Cube is covered with images of six video games, including those from Legend of Zelda, Starfox, Pokemon and of course Mario (to name a few).
Implications - Gamer-targeted branding and labelling is a new phenomenon that is burgeoning with business ramifications. Partly due to their interactive nature, but chiefly the result of their 70+ hour length, video games seem inspire unparalleled devotion from their followers. Having said that, a gamer is typically more likely to purchase a product if it incorporates brand elements from their favorite titles.
Key Themes Behind This Trend
- Gamer-targeted Branding
- The trend of incorporating gaming elements in branding or labeling opens up opportunities for businesses to appeal to gamers and enhance loyalty.
- Video Game Merchandise
- The trend of offering merchandise related to video games can create new revenue streams for game developers and licensing opportunities for businesses.
- Nostalgia Marketing
- The trend of using nostalgic elements, such as retro video game characters, in marketing campaigns can attract a wider audience including non-gamers who associate with the characters they grew up with.
Where This Applies
- Gaming Industry
- There are opportunities for the gaming industry to create more merchandise and licensing agreements with businesses to increase revenue and brand exposure.
- Retail Industry
- Retail stores can create sections dedicated to video game merchandising, offering gamers a dedicated space where they can buy their favorite games, accessories, and memorabilia.
- Marketing Industry
- Marketing agencies can help businesses integrate gaming elements into their branding strategies and create memorable campaigns that appeal to millennials and Gen Z audiences.
