Darkly romantic, the Nina Ricci Spring 2013 ad campaign showcases two stunning frocks, both of which would make the perfect outfit for a Valentine's Day date. In fact, the campaign itself appears to embody the Hallmark holiday. From the floating pink faux petals to the color of the dresses themselves, Spring for Nina Ricci is synonymous with Valentine romance.
The Nina Ricci Spring 2013 ad campaign was shot by photography duo Inez van Lamsweerde and Vinoodh Matadin with art direction by stylist Alex White and Malin Ericson. Model Arizona Muse was tapped as the latest face for the label. The American beauty looks like a petal herself that has been caught in the wind, from the flutter of her skirts and lift of her hair.
What's Driving This Trend
- Romantic Fashion Ads
- Opportunity to market fashion products by associating with romantic events and themes like Valentine's Day.
- Faux Petal Promotions
- Opportunity to use faux petals in promotional events and activities to create a romantic and feminine atmosphere.
- Dark Romanticism
- Opportunity to design and produce fashion products that incorporate elements of dark romanticism, creating a unique and appealing style.
Who This Affects Most
- Fashion
- Innovative fashion companies can capitalize on the romantic themes of Valentine's Day to create unique and attractive promotional campaigns.
- Floral Decor and Event Planning
- Decor and event planning companies can incorporate faux petals into their product offerings to create a romantic and feminine atmosphere.
- Art and Design
- Innovative artists and designers can capitalize on the trend of dark romanticism and incorporate elements of it into their work, creating unique and appealing pieces.
