Nike is introducing new super light shoes that utilize the innovative Flywire technology. I am not exactly sure what's going on in this spanking new ad for their Nikelab division, but I think it has to do with the spider producing an ultra light yet very strong and durable web. That's just my guess.
Looking more like a clip from National Geographic magazine, the ad was created by W+K Tokyo and directed by Andrew Hall.
W+K Tokyo created a few other ads for nikelab to promote the new shoes. Check out Moon Jump, and Pillows.
What's Driving This Trend
- Innovative Flywire Technology
- Opportunity for disruptive innovation in the footwear industry by using super light and durable materials.
- Promotional Ads Featuring Natural Elements
- Opportunity for disruptive innovation in advertising by incorporating nature-inspired imagery and storytelling.
- Nikelab Division Product Promotion
- Opportunity for disruptive innovation in the sports apparel industry by creating unique and captivating marketing campaigns.
Who This Affects Most
- Footwear
- Opportunity for disruptive innovation in the footwear industry by developing and releasing lightweight and durable shoe technology.
- Advertising
- Opportunity for disruptive innovation in the advertising industry by using nature-inspired imagery and storytelling techniques to promote products.
- Sports Apparel
- Opportunity for disruptive innovation in the sports apparel industry through unique and captivating marketing campaigns that highlight product features.
