Nike is set to release the Nike Ekiden Collection, which is another impressive series that features their high-performance runners that have received rave reviews. This will be a part of their Holiday 2011 series.
This time, the Nike Ekiden Collection pays homage to running clubs in Japanese universities. The shoe the brand will be releasing is the Lunarspider R 2 model, which utilizes Lunar technology that takes out a ton of weight from the show. The upper has a slick web design that offers flexibility, breathability and comfort. In addition to the runners, matching Full Zip Hoodies Ekiden AW77 and t-shirts will also accompany the new collection.
The matching Full Zip Hoodies Ekiden AW77 and t-shirts will be available in five different colors.
Why This Trend Is Growing
- University-inspired Footwear
- Expanding university-inspired fashion lines could be a disruptive innovation opportunity for the fashion industry.
- Lunar Technology
- Incorporating Lunar technology in other types of footwear such as sandals and loafers can be a disruptive innovation opportunity for footwear industry.
- Athletic Club Homage
- Creating an athletic club-inspired fashion collection for broader sports clubs beyond running clubs can be a disruptive innovation opportunity for the fashion industry.
Industries Being Reshaped
- Fashion
- Fashion companies can explore university-inspired fashion lines to appeal to the younger demographics and set a trend.
- Footwear
- Footwear companies can explore using Lunar technology in other types of footwear to make them lightweight and comfortable.
- Sports
- Sportswear companies can create more apparel and footwear lines that pay tribute to athletic clubs and teams to broaden their customer base.
