The Nike Basketball 2013 footwear collection is multicolor, celebratory and Easter-inspired. Each pair of kicks is dedicated to a top basketball player and plays into the pastel hues prominent during the Easter season. The all-star athletes attached to the shoes include LeBron James, Kobe Bryant and Kevin Durant. The entire collection will be available in stores at the end of March and is ready to hit the courts.
Each pair of the bold and bright sneakers comes with each player's signature emblazoned on the side panel, a vivacious color pattern and custom finishes. The Kobe-themed sneakers are multicolor with splashes of the Laker's infamous purple and yellow team colors. James's pair marks the debut of the new LeBron 'X Low' style sneakers and Durant's design is streamline.
The Nike Basketball 2013 Easter footwear collection is original, vibrant and caters to the fans.
What's Driving This Trend
- Multicolor Sneaker Collections
- The trend of multicolor sneaker collections has opened up opportunities for brands to collaborate with top athletes and create bold, vibrant and personalized footwear.
- Seasonal-inspired Sneaker Collections
- The trend of seasonal-inspired sneaker collections has provided a new level of fan engagement for athletic brands and a creative way to showcase their athletes and products.
- Customized Sneaker Design
- The trend of customized sneaker design has led to the creation of unique and personalized footwear that reflects an athlete's personality, style and fan base.
Who This Affects Most
- Athletic Footwear
- The athletic footwear industry has the potential to capitalize on multicolor sneaker collections, seasonal-inspired sneaker collections and customized sneaker design to cater to a wider fan base and drive sales.
- Fashion Retail
- The fashion retail industry can use multicolor sneaker collections, seasonal-inspired sneaker collections and customized sneaker design as a way of incorporating athletic footwear into their product offerings and increasing their customer base.
- Athlete Branding and Endorsements
- The athlete branding and endorsements industry can leverage multicolor sneaker collections, seasonal-inspired sneaker collections and customized sneaker design as a way of extending an athlete's brand, engaging with fans and creating unique marketing opportunities.
