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Anticipatory Street-Cycling Ads
The Nigel Sylvester 'Perfect Moment' is Captured by Gatorade

By: Katie Pagnotta (Rockstar) Dec 21, 12

The Nigel Sylvester ‘Perfect Moment’ commercial for Gatorade marks another triumph in the athlete’s and Gatorade’s branding career.

Professional rider Nigel Sylvester has been featured in several advertisements for Gatorade as the company is a sponsor of his. This commercial takes his cycling skills and perpetuates the idea of talent and fuel to the next level. The brand cleverly showcases Sylvester drinking its beverages before he lands his big trick—riding a matching bike in the same red color of the drink with a giant “G” for Gatorade symbol. The subtle details like emphasizing the red and contrasting it against a muted scenery is a clever branding technique.

The Nigel Sylvester ‘Perfect Moment’ video for Gatorade builds up anticipation and when he finally lands an insane rail grind you can’t help, but feel connected.

Source: hypebeast
Readmore: gatorade

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