| Emailthis TrendEmail | Full Article (TrendHunter.com/id/177688)

Anticipatory Street-Cycling Ads
The Nigel Sylvester 'Perfect Moment' is Captured by Gatorade


By: Katie Pagnotta (Rockstar) Dec 21, 12
{SummaryTitle}

The Nigel Sylvester ‘Perfect Moment’ commercial for Gatorade marks another triumph in the athlete’s and Gatorade’s branding career.

Professional rider Nigel Sylvester has been featured in several advertisements for Gatorade as the company is a sponsor of his. This commercial takes his cycling skills and perpetuates the idea of talent and fuel to the next level. The brand cleverly showcases Sylvester drinking its beverages before he lands his big trick—riding a matching bike in the same red color of the drink with a giant “G” for Gatorade symbol. The subtle details like emphasizing the red and contrasting it against a muted scenery is a clever branding technique.

The Nigel Sylvester ‘Perfect Moment’ video for Gatorade builds up anticipation and when he finally lands an insane rail grind you can’t help, but feel connected.



Source: hypebeast
Readmore: gatorade



Related Trends:


Facebooking for Front Row Tix
TrendHunter.com/id/64889



Celebrity Branded Drinks
TrendHunter.com/id/16168



Urbanite Running Campaigns
TrendHunter.com/id/157122



Gatorade for Frogs
TrendHunter.com/id/58075



Unlikely Beverage Duo
TrendHunter.com/id/10355



Sorcerer Soccer Ads
TrendHunter.com/id/85320



Southern BMX Cruising Clips
TrendHunter.com/id/115980



Hidden Brand Sports Ads
TrendHunter.com/id/164065



NYC Street Bike Ads
TrendHunter.com/id/121111




Copyright © TREND HUNTER Inc.. All Rights Reserved.