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Dark, sultry aesthetics have been creeping their way into the fashion world for some time now, but the looks found in the Nicoline Patricia Malina ‘Candyfloss’ showreel and photoshoot cannot be counted among them. There is not a single frame that isn’t glowing with light, pastel colors and overwhelming girlishness.
‘Candyfloss’ focuses on four young models, Katya, Anna, Natalia S, Anastasiia (Damn Inc), prancing about an apartment, doing quintessentially girly things like pampering a fluffy cat, talking on the phone and tirelessly striking demure, dainty poses.
In many ways, the showreel and its accompanying photographs are reminiscent of some high-life women’s magazine or fashion shoot from the early to mid 60s. This is seen especially in their hair and make up, as styled by Priscilla Myrna, and the retro props like rotary phones, as provided by propmaster Melvin Robert.