Wearable Back Massagers

Jacob Ballard's ‘VertaBrate' Makes Muscle Therapy Mobile

This new 'VertaBrate' back massager from designer Jacob Ballard may be the most convenient way to alleviate back pain. The problem with many conventional back massagers is they require the user to sit or lay against them to work effectively.

With the 'VertaBrate' massager, however, the device is strapped on to cling to the user's spine while targeting key muscles. Soon, back pain sufferers may be able to take their massage therapist wherever they go!

Implications - The VertaBrate uses sticky pads to bend over the shoulders and cling to the body. Then, the arms begin a deep massage by embedding four vibrating nodes in the back.

Mobile Massagers
Future innovation opportunities could focus on creating mobile massagers that can be taken anywhere.
Wearable Tech
Innovative wearable tech designs can focus on massaging and aiding muscle therapy on the go.
Personal Therapy Devices
There is an opportunity to create personalized, mobile, and convenient therapy devices to help people manage and alleviate pain.

Industries Being Reshaped

Health and Wellness
The health and wellness industry can benefit from creating innovative mobile massagers that cater to different forms of muscle therapy.
Retail and Consumer Goods
Retail and consumer goods industries can produce affordable and accessible personal therapy devices for the everyday person.
Technology
Disruptive tech companies can focus on integrating wearable technology and bodily health in everyday life through mobile massage devices.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 50%
Freshness 8%

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