Shot in a stunningly tiled shower room, the Morfium Couture Resort 2013 lookbook complements the dark and rather dramatic swimsuit designs with a colorful backdrop. Granted this setting does perpetuate the luxury and glamor of both the label and their offerings. Known for their opulent dresses, this brand has segued into beachwear for designs that will bring out the goddess or Bond girl in every woman.
Shot by Dusan Jaukovic, who has shot the label's past catalogs, the Morfium Couture Resort 2013 lookbook is appropriately titled For Your Eyes Only. It stars models Jefimija Jokic, Djina Mandic and Ines Culibrk. Captured on location at the Hotel Izvor in Serbia, the photoshoot was styled by Jelena Malesevic with hair by Bojan Nastasic and makeup by Bojana Vukovic.
Key Themes Behind This Trend
- Luxury Swimwear Designs
- Opportunities for disruptive innovation in creating high-end swimwear designs that exude luxury and glamour.
- Dark and Dramatic Photoshoots
- Opportunities for disruptive innovation in capturing swimwear photoshoots in unique and visually striking settings.
- Transition From Clothing to Beachwear
- Opportunities for disruptive innovation in brands expanding from traditional clothing lines to beachwear collections.
Where This Applies
- Fashion
- The fashion industry can explore disruptive innovation by creating luxury swimwear designs that cater to the high-end market.
- Photography
- Photography industries can explore disruptive innovation by experimenting with dark and dramatic photoshoot concepts for swimwear campaigns.
- Hospitality
- Hotels and resorts can collaborate with fashion brands to provide unique and visually stunning locations for photoshoots, enhancing their brand image.
