Morbid Haute Couture

Givenchy Spring 2009 Feature Corpse Brides on the Runway

While the ready-to-wear collections flaunted bright and bold colors, white is hands down the color of couture this spring. We’ve seen it take center stage in the Chanel Haute Couture collection, and it is the focal point of the Givenchy Spring 2009 Haute Couture collection as well.

But while it was rather optimistic and floral in Chanel, Givenchy presented a morbidly sensual vision of veiled priestesses (or is it corpse brides?) walking on a runway of rose petals in Mummy-wrapped shoes

Morbid Haute Couture
Disruptive innovation opportunity: Exploring the intersection of fashion and macabre themes to create unique and provocative designs.

Who This Affects Most

Fashion and Couture
Disruptive innovation opportunity: Challenging traditional beauty standards and pushing the boundaries of fashion with unconventional concepts.
SCORE
2.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 54%
Activity 26%
Freshness 8%

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